The TV ratings company Neilsen will soon be rolling out a Twitter Ratings
feature, which will provide companies with an idea of how much Twitter (and
possibly other social media) chatter is happening around television
shows—and how many users are being exposed to those conversations.
They’ve stated that they expect TV networks to promote their Twitter
ratings the same way they do their television ratings.

So. To give you an idea of how important social media activity is to the
perception of a television show’s popularity: it is closing in on being
MORE IMPORTANT than television ratings.

Putting paid to the ‘Don’t talk about Sherlock’ campaign

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